“Lagom” the new Scandinavian lifestyle
While hygge had its moment, the new fad is the Swedish import of "lagom”
While hygge had its moment, the new fad is the Swedish import of "lagom”
Studies show it only takes 90 seconds for people to form an opinion about a brand and within this time, colour influences between 62-90% of attitudes.
An account from a so called cultural 'chameleon'
Our blogger visited the Design Museum's 'Designing Freedom', and discovered California 'the design hub'.