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Using Blue Sky thinking, we will uncover unmet needs, and thereby commercial opportunities, by generating deep understanding of consumer experience across a spectrum of contexts and touchpoints.
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Extracting insights from the consumer phase to feed into an idea generation process, combining internal client expertise with research driven consumer insight to map ideas for future development.
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Taking mapped ideas from the previous stage and evolving them into new product and service propositions for testing at a later stage.
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Evaluating new ideas that have been developed; qualitative research with consumers and industry specialists to refine offers.
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Testing new ideas quantitatively to assess interest and appeal to target audiences. Optimising product features using trade off techniques.
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Forecasting and planning take up of new product ideas across a range of markets.
Contact
Andrew at asawkins@prescientuk.com
or Mike at mroderick@prescientuk.com
for further information
